“Bringing ‘Order Out of Chaos”: Edward Bernays and the Salvation of Society Through Public Relations”. Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication, 6 August 1984 (ERIC). “ Reception of Edward Bernays’ Doctrine of ‘Manipulating Public Opinion”. “The Idea of Propaganda in America.” PhD dissertation accepted at the University of Minnesota, 1957. Bernays New York: Simon and Schuster, 1965. Biography of an Idea: Memoirs of Public Relations Counsel Edward L. PR! A Social History Of Spin – Chapter 1. ^ "Edward Bernays, 'Father of Public Relations' And Leader in Opinion Making, Dies at 103".It apparently stood for Louis, although even his daughters aren’t sure, since he didn’t like to talk about it. He even inflated his name with an L., a middle initial that was not on his birth record in Vienna. “Feeling he was too short, at 5 feet 4 inches, Eddie seemed determined to make everything else larger than life. Ia banyak mengutip karya-karya dari para penulis seperti Gustave Le Bon, Wilfred Trotter, Walter Lippmann, dan pamannya sendiri Sigmund Freud. Ia bekerja untuk puluha perusahaan Amerika besar yang meliputi Procter & Gamble dan General Electric, dan untuk badan-badan pemerintahan, politikus dan organisasi nirlaba.ĭari beberapa buku buatannya, Crystallizing Public Opinion (1923) dan Propaganda (1928) meraih perhatian khusus sebagai upaya-upaya awal untuk mendefinisikan dan menteorisasikan bidang hubungan masyarakat. Kampanye-kampanye paling terkenalnya meliputi sebuah upaya tahun 1929 untuk mempromosikan perempuan perokok dengan rokok-rokok bermerek khusus feminis " Torches of Freedom" dan karyanya pada United Fruit Company berkaitan dengan pelengseran pemerintahan Guatemala pada 1954. Ia adalah subyek dari biografi jangka penuh karya Larry Tye berjudul The Father of Spin (1999) dan kemudian sebuah dokumenter tahun 2002 pemenang penghargaan untuk BBC karya Adam Curtis berjudul The Century of the Self. Bernays diangkat menjadi salah satu dari 100 orang Amerika paling berpengaruh pada abad ke-20 oleh majalah Life. This quote is important because coincidently 3 months after the interview, Ewen received a call from the largest American consumer association to be a keynote speaker for an event.Crystallizing Public Opinion (1923), Propaganda (1928), Public Relations (1945), The Engineering of Consent (1955)Įdward Louis James Bernays ( / b ər ˈ n eɪ z/ bahasa Jerman: 22 November 1891 – 9 Maret 1995) adalah seorang pionir Austria-Amerika dalam bidang hubungan masyarakat dan propaganda, merujuk dalam obituarinya sebagai "bapak hubungan masyarakat". And I would say to the head of the consumers association… ‘Why don’t you devote one of your twelve meetings a year to consumer images?’” Surely, we can all recognize these kind of practices come election times.īernays Said about Ewens book “If you said to me, ‘I would like more readers of this book’…I would immediately get in touch with the largest American consumer association. He taught the ways of using visual symbols as instruments of enforcing your ideas, and he did so with political leaders. This happened when women’s rights marchers, thanks to Bernays’ ideas became sponsors of Lucky Strike cigarettes, coincidentally a client of Bernays.Įwen found that in the forties and fifties, Bernays pioneered his idea “engineering of consent” that dealt with mass persuasion through media. In this case, he finds that in the 1920s Bernays fathered a link between corporate sales campaigns and popular social causes. While Ewen is going back in the history of PR, he repeatedly find Bernays at the head of the newest practices. In those 7 decades lies most of the critical beginnings of what PR is today. Bernays practiced PR for more than 75 years. At 100 years old it is astonishing for someone to still be in the working field. Ewen described his voice as deft and business like. At the time of the interview Edward Bernays was 100 years old.
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